Shepway Business Presentation - PPC Advertising

Here are the notes to a presentation I gave at The Channel Business and Technology Show, about the secrets to succesful PPC Advertising:

How to Write a Great Press Release

Here's some free tips and advice on writing a great press release for your PR campaigns....

How to Promote to Kent Businesses: Part 2 - Public Relations

Public Relations, Press Relations, Publicity or PR. Despite the different labels, it all means the same thing - managing your organisation's reputation amongst it's key audiences (or it's 'Publics', hence the term Public Relations).

Is Instant Messaging the new Marketing Tool?

An article in the New York Times recently revealed how many US organisations are adding instant messaging functionality (similar to MSN) to their websites. It's a fascinating development that proves just how rapid the pace of technical adoption has now become.

Dare to be Different in Your Marketing

In a competitive marketplace, there's real advantages to be gained from daring to be different with your marketing; by trying to be different to the competition and promoting yourself differently to the past.

What are the benefits? Daring to be different can make your potential customers do three things:

How to promote to Kent businesses: Part 1 - Networking

Over the last few years I’ve worked with many clients to help them target other local businesses in Kent. During this time a common set of key marketing tools has evolved for communicating to Kent businesses.

To help you promote your company, product or service to other businesses in Kent, this is the first part of a series of guides on Kent marketing, beginning with Networking.