Marketing Case Study - Disruption in Legal Marketing

I've just published an interesting legal marketing case study over on the Webscape website which nicely illustrates how the concept of Disruption can impact upon an industry vertical, in this case legal marketing in the personal injury claims sector.

The report draws upon my experience as one of the founders of the Simply Lawyers start up brand, a legal marketing collective which was born from the opportunities create by disruptive forces emanating from the wider macro marketing environment; social, legal, technical and political.

You can find the report in our recently created Insights section where we plan to add other case studies, white papers and market intelligence.

Dare to be Different in Your Marketing

In a competitive marketplace, there's real advantages to be gained from daring to be different with your marketing; by trying to be different to the competition and promoting yourself differently to the past.

What are the benefits? Daring to be different can make your potential customers do three things: