Personal Branding and Social SEO - a Case Study

I thought I would share a recent post I published over on Google+ entitled 'Integrating Social Media, SEO and Personal PR' which was nattily subtitled 'A Case Study in Combining Social Media Channel Management, SEO and Personal Branding'.

The post is reproduced below and illustrates an exercise in improving one's personal brand online, identifying a social media strategy and leveraging social for SEO. It goes something like this....

The Value of Being Part of the Folkestone Digital Hub

The Quarterhouse in Folkestone's
Creative Quarter

Call it what you like; a scene, a cluster or a hub but luckily for us Folkestone has a small but steadily emerging cluster of digital and creative businesses. But just how can you measure the value of being part of such a scene?

BrightonSEO Conference Insights - Google Penalties, Content & Collaboration

The Webscape team and I recently attended the latest BrightonSEO conference in, well... Brighton. Here is my personal round-up of the key Search Engine Optimisation trends which appeared to emerge from the event.

Shepway Business Presentation - PPC Advertising

Here are the notes to a presentation I gave at The Channel Business and Technology Show, about the secrets to succesful PPC Advertising:

How to Write a Great Press Release

Here's some free tips and advice on writing a great press release for your PR campaigns....

How to Promote to Kent Businesses: Part 2 - Public Relations

Public Relations, Press Relations, Publicity or PR. Despite the different labels, it all means the same thing - managing your organisation's reputation amongst it's key audiences (or it's 'Publics', hence the term Public Relations).

Is Instant Messaging the new Marketing Tool?

An article in the New York Times recently revealed how many US organisations are adding instant messaging functionality (similar to MSN) to their websites. It's a fascinating development that proves just how rapid the pace of technical adoption has now become.

Dare to be Different in Your Marketing

In a competitive marketplace, there's real advantages to be gained from daring to be different with your marketing; by trying to be different to the competition and promoting yourself differently to the past.

What are the benefits? Daring to be different can make your potential customers do three things:

How to promote to Kent businesses: Part 1 - Networking

Over the last few years I’ve worked with many clients to help them target other local businesses in Kent. During this time a common set of key marketing tools has evolved for communicating to Kent businesses.

To help you promote your company, product or service to other businesses in Kent, this is the first part of a series of guides on Kent marketing, beginning with Networking.